Genesis, the new luxury brand from Hyundai, offers a complete, end-to-end online sales process to consumers which called 'Genesis at Home'. Consumers can configure their own vehicle, put a deposit, apply for credit, trade their old vehicles and finally get delivered a new vehicle to their front door without visiting a dealership. Based on internal evaluations and user feedback from Genesis, Motoinsight team decided to redesign 'My Vehicles' page where consumers can access to their saved Genesis vehicles and 'Order Tiles' where consumers can take actions in order to complete their orders.
For consumers, it is difficult to
- Research vehicles
- Understand order progress on each vehicle at a glance
- Prioritize each vehicle
- Know the details of each vehicle at a glance
- Manage the list (no ways to delete the vehicles from the list)
For Genesis team, it is difficult to
- Understand which vehicle is currently in the process of buying or which are saved for pure research
To enhance the user experience, our team decided to combine 'My Vehicles' page and 'Order tiles'. This will provide a central "hub" experience for users where they can access all of their Genesis vehicles/orders. Also, by categorizing the types of orders will bring more focus on the vehicles which is in the process of buying.
- Categorize order types and apply different visual treatment to each type (Current Purchases vs. Saved Vehicles)
- Display more vehicle information(e.g. written exterior & interior colours, added accessories)
- Display payment information(e.g. payment type, terms, rates)
- Indicate order progress and present action items
- Add ability to add/delete each vehicle from the list
User Testing was conducted internally to test,
- If users can understand what action they need to take in order to process or complete their orders
- If users can determine their order progress
- If users can understand the differences between 'Active Orders' and 'Saved Vehicles'
- If users can manage the list (add/edit/delete vehicles from the list)
- All users found the latest modified date not meaningful and useful
- All users found the order progress diagram helpful, but wanted to see more information about the progress
- All users were confused by 'the arrow' in the button for active orders
- All users found that 'active orders' and 'saved vehicles' are visually too similar
Based on the feedback from the user testing, the team decided to revisit the visual treatment on the 'Active Orders' and make some modifications to the type of information on the each vehicle order card.
- Collapsable vehicle information
- Collapsable order progress
- Empathize on the most important action items
- User Flow
- UI/UX Design
- User Testing